![]() Bridging Gaps in Data Problem 1: Data Flatline Let’s go through three common problem scenarios and how calculated metrics can be used to solve them. With a combination of segmentation and advanced calculations, calculated metrics can help you solve problems of broken variables and missing data, plus generate reports previously only available by exporting data outside of Adobe Analytics. When I find myself in these situations, I turn to one of my favorite features of Adobe Analytics: the calculated metrics builder. When analysis stops, valuable insights are hard to come by. If something breaks or was not scoped out in the initial implementation, analysis stops. As an analyst, you are at the mercy of your implementation. ![]()
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